{"id":5785,"date":"2016-11-26T14:00:00","date_gmt":"2016-11-26T13:00:00","guid":{"rendered":"http:\/\/pmr-restrukturyzacje.local\/pmr\/ponad-60-firm-widzi-potrzebe-bardziej-efektywnego-ksztaltowania-cen-swoich-produktow\/"},"modified":"2025-01-25T17:32:44","modified_gmt":"2025-01-25T17:32:44","slug":"over-60-companies-see-the-need-to-price-their-products-more-effectively","status":"publish","type":"post","link":"https:\/\/pmrsa.pl\/en\/over-60-companies-see-the-need-to-price-their-products-more-effectively\/","title":{"rendered":"Over 60% companies see the need to price their products more effectively"},"content":{"rendered":"

More than 60% businesses can increase their profits by at least 5% through more effective product pricing (pricing). Using new technologies, customer data analytics and pricing based on the subjective value of a product is a huge opportunity for many companies. Companies that understand the value of their products and then develop the right competencies in data analytics and pricing will become leaders in their industry.<\/p>\n

The recent years of economic slowdown in Europe have repeatedly forced companies to fight hard for market share and constant price cuts aim<\/a> increasing sales. KPMG conducted a survey among senior management of UK companies to find out check how the approach of companies has changed<\/a> to shape the prices of their products.<\/p>\n

Pricing strategy high on the boards' agenda
\nOn the one hand, the declarations of respondents in the market show that 87% companies have a clearly defined strategy on which they base their product pricing activities. On the other hand, it is not always clear to the executives of these companies - although 92% of respondents at board level understand their pricing strategy, at sales director level the percentage already drops to 82%.<\/p>\n

The material appeared on the website:
\n<\/b>
\n24 November 2016:
\n\" More than 60% companies see the need to price their products more effectively<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Ponad 60% przedsi\u0119biorstw mo\u017ce zwi\u0119kszy\u0107 swoje zyski o co najmniej 5% dzi\u0119ki bardziej efektywnemu kszta\u0142towaniu cen produkt\u00f3w (ang. pricing). U\u017cycie nowych technologii, analityka danych klient\u00f3w i kszta\u0142towanie ceny na podstawie subiektywnej warto\u015bci produktu to ogromna szansa dla wielu firm. Przedsi\u0119biorstwa, kt\u00f3re zrozumiej\u0105 warto\u015b\u0107 swoich produkt\u00f3w, a nast\u0119pnie rozwin\u0105 odpowiednie kompetencje w zakresie analityki danych i pricingu, stan\u0105 si\u0119 liderami swojej bran\u017cy. Ubieg\u0142e lata spowolnienia gospodarczego w Europie wielokrotnie zmusza\u0142y przedsi\u0119biorstwa do \u017cmudnej walki o udzia\u0142y rynkowe i sta\u0142ej obni\u017cki cen celem zwi\u0119kszania sprzeda\u017cy. KPMG przeprowadzi\u0142o badanie w\u015br\u00f3d kierownictwa wy\u017cszego szczebla przedsi\u0119biorstw w Wielkiej Brytanii, aby sprawdzi\u0107 jak zmieni\u0142o si\u0119 podej\u015bcie firm do kszta\u0142towania cen swoich produkt\u00f3w. Strategia pricingu wa\u017cnym punktem agendy zarz\u0105d\u00f3w Z jednej strony, z deklaracji respondent\u00f3w na rynku wynika, \u017ce 87% firm posiada jednoznacznie okre\u015blon\u0105 strategi\u0119, na kt\u00f3rej opiera swoje dzia\u0142ania w zakresie pricingu produkt\u00f3w. Z drugiej, nie zawsze jest ona jasna dla cz\u0142onk\u00f3w kierownictwa tych firm \u2013 cho\u0107 92% respondent\u00f3w na poziomie zarz\u0105d\u00f3w rozumie swoj\u0105 strategi\u0119 cenow\u0105, to na poziomie dyrektor\u00f3w sprzeda\u017cy odsetek ten spada ju\u017c do 82%. Materia\u0142 ukaza\u0142 si\u0119 w serwisie: dnia 24 listopada 2016: \u00bb Ponad 60% firm widzi potrzeb\u0119 bardziej efektywnego kszta\u0142towania cen swoich produkt\u00f3w<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"ppma_author":[30],"class_list":["post-5785","post","type-post","status-publish","format-standard","hentry","category-blog"],"authors":[{"term_id":30,"user_id":12,"is_guest":0,"slug":"teampmr-restructuring-pl","display_name":"Zesp\u00f3\u0142 PMR","avatar_url":{"url":"https:\/\/pmrsa.pl\/wp-content\/uploads\/2024\/10\/logo2-e1729926426335.png","url2x":"https:\/\/pmrsa.pl\/wp-content\/uploads\/2024\/10\/logo2-e1729926426335.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/posts\/5785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/comments?post=5785"}],"version-history":[{"count":0,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/posts\/5785\/revisions"}],"wp:attachment":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/media?parent=5785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/categories?post=5785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/tags?post=5785"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/ppma_author?post=5785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}