{"id":5837,"date":"2018-05-04T12:00:00","date_gmt":"2018-05-04T10:00:00","guid":{"rendered":"http:\/\/pmr-restrukturyzacje.local\/pmr\/e-commerce-albo-bankructwo\/"},"modified":"2018-05-04T12:00:00","modified_gmt":"2018-05-04T10:00:00","slug":"e-commerce-or-bankruptcy","status":"publish","type":"post","link":"https:\/\/pmrsa.pl\/en\/e-commerce-or-bankruptcy\/","title":{"rendered":"E-commerce or bankruptcy"},"content":{"rendered":"

For large and well-known chain shops and popular brands, there comes a time when there is no future without online sales, without combining channels through omnichannel. Paradoxically: those only now entering the world of online sales can benefit from the annuity of the late comer, gaining an immediate competitive advantage.<\/p>\n

According to the latest edition of the annual report 'Global Powers of Retailing 2018: transformative change, reinvigorated commerce', prepared by consultancy Deloitte, although as much as 90 per cent of global sales still take place in traditional shops, the battle for customers is increasingly taking place in digital channels.<\/p>\n

According to Deloitte data, 56 cents of every dollar spent in a traditional store is the result of contact<\/a> customer with digital channels. Three years ago, it was 36 cents. Those who shop across channels spend more than twice as much as those who shop only in brick-and-mortar stores. That means retailers need to plan holistically and operate across all channels, regardless of whether the final sale takes place in a brick-and-mortar store or online.<\/p>\n

And this is where the key word comes in: omnichannel. It is about serving the customer in an integrated way across all possible channels. We do not divide customers into online and stationary. If a customer buys online, he or she can return in a stationary shop and make complaints via Facebook. The most commonly used channels are the World Wide Web, online shop, stationary shops, social media, mobile devices, mailing, call centres, home services, as well as games consoles or smart TV.<\/p>\n

Lizard Media is constantly monitoring and researching the extent of omnichannel implementations in various industries. The reports \"Omnichannel research in Poland\" show that the shop chains of the leaders of certain industries in Poland, DIY shops, i.e. Castorama, Leroy Merlin or Jula, are very advanced in customer service in all possible channels. They integrate online shopping, offline shopping, customer service, complaints and returns, as well as all the information that comes to the customer through official channels. Representatives from other industries, such as jewellery retailers, as well as bookshops or grocery shops, are raising their level of implementation at a rapid pace.<\/p>\n

At stake is not only the development of an online sales market worth more than PLN 40 billion (in 2017), but sales in all channels, including the traditional one - stationary shops.<\/p>\n

Problems of large traditional brands<\/b><\/p>\n

As PMR Restructurings SA specialists point out, there is a whole group of traditional Polish brands operating for many years in the retail sector that still do not have an online shop, losing market share and initiative from year to year.<\/p>\n

- These companies are often family businesses in which the traditional sales model and philosophy based on a large network of brick-and-mortar stores have been cultivated for 20-30 years. Their owners, often middle-aged or older people, do not understand the changing reality, new consumer habits and customer service through various channels - says Ma\u0142gorzata Anisimowicz, president PMR Restructuring<\/a> SA. \u2013 As a result, companies with huge traditions and achievements, often innovative on the market, are facing bankruptcy due to technological backwardness and lack of willingness to invest in online sales \u2013 adds Ma\u0142gorzata Anisimowicz.<\/p>\n<\/div>\n
The material appeared on brief.co.uk:
\n<\/b>
\n4 May 2018:
\n\" E-commerce or bankruptcy<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Dla du\u017cych i znanych sieci sklep\u00f3w oraz popularnych marek nadchodzi czas, w kt\u00f3rym bez sprzeda\u017cy online, bez \u0142\u0105czenia kana\u0142\u00f3w poprzez omnichannel, nie ma przysz\u0142o\u015bci. Paradoksalnie: ci wchodz\u0105cy dopiero teraz w \u015bwiat sprzeda\u017cy online mog\u0105 skorzysta\u0107 z renty p\u00f3\u017anego przybysza, zyskuj\u0105c od razu przewag\u0119 nad konkurencj\u0105. Jak wynika z najnowszej edycji corocznego raportu \u201eGlobal Powers of Retailing 2018. Transformative change, reinvigorated commerce\u201d, przygotowanego przez firm\u0119 doradcz\u0105 Deloitte, mimo \u017ce a\u017c 90 proc. sprzeda\u017cy globalnej nadal odbywa si\u0119 w sklepach tradycyjnych, to walka o klienta coraz cz\u0119\u015bciej ma miejsce w kana\u0142ach cyfrowych. Z danych Deloitte wynika, \u017ce 56 cent\u00f3w z ka\u017cdego dolara wydanego w sklepie tradycyjnym to efekt kontaktu klienta z kana\u0142ami cyfrowymi. Trzy lata wcze\u015bniej by\u0142o to 36 cent\u00f3w. Ci, kt\u00f3rzy kupuj\u0105 w r\u00f3\u017cnych kana\u0142ach, wydaj\u0105 ponad dwa razy wi\u0119cej ni\u017c ci, kt\u00f3rzy robi\u0105 zakupy jedynie w sklepach tradycyjnych. Oznacza to, \u017ce detali\u015bci musz\u0105 ca\u0142o\u015bciowo planowa\u0107 dzia\u0142ania i funkcjonowa\u0107 we wszystkich kana\u0142ach, niezale\u017cnie od tego, czy ostateczna sprzeda\u017c odbywa si\u0119 w sklepie stacjonarnym, czy w Internecie. I tu pojawia si\u0119 s\u0142owo klucz: omnichannel. Chodzi o obs\u0142ug\u0119 klienta w spos\u00f3b zintegrowany we wszystkich mo\u017cliwych kana\u0142ach. Nie dzielimy klient\u00f3w na internetowych i stacjonarnych. Je\u017celi klient kupuje przez Internet, mo\u017ce odda\u0107 w sklepie stacjonarnym, a reklamacje sk\u0142ada\u0107 przez Facebooka. Najcz\u0119\u015bciej u\u017cywane kana\u0142y to WWW, sklep internetowy, sklepy stacjonarne, media spo\u0142eczno\u015bciowe, urz\u0105dzenia mobilne, mailing, call center, us\u0142ugi domowe, a tak\u017ce konsole do gier czy smart TV. Lizard Media stale prowadzi monitoring i badania zakresu wdro\u017ce\u0144 omnichannel w r\u00f3\u017cnych bran\u017cach. Z raport\u00f3w \u201eBadanie omnichannel w Polsce\u201d wynika, \u017ce sieci sklep\u00f3w lider\u00f3w niekt\u00f3rych bran\u017c w Polsce, market\u00f3w budowlanych, czyli Castorama, Leroy Merlin czy Jula s\u0105 bardzo zaawansowanie w obs\u0142udze klienta we wszystkich mo\u017cliwych kana\u0142ach. Integruj\u0105 zakupy online, offline, obs\u0142ug\u0119 klienta, reklamacje i zwroty, a tak\u017ce wszystkie informacje, jakie trafiaj\u0105 do klienta oficjalnymi kana\u0142ami. Przedstawiciele innych bran\u017c, tacy jak sprzedawcy bi\u017cuterii, a tak\u017ce ksi\u0119garnie czy sklepy spo\u017cywcze podnosz\u0105 sw\u00f3j poziom wdro\u017ce\u0144 w szybkim tempie. Stawk\u0105 jest nie tylko zagospodarowanie wartego ponad 40 mld z\u0142otych (w 2017 r.) rynku sprzeda\u017cy w Internecie, ale sprzeda\u017c we wszystkich kana\u0142ach, r\u00f3wnie\u017c tradycyjnym \u2013 sklepach stacjonarnych. Problemy du\u017cych tradycyjnych marek Jak wskazuj\u0105 specjali\u015bci PMR Restrukturyzacje SA, istnieje ca\u0142a grupa tradycyjnych polskich marek dzia\u0142aj\u0105cych od wielu lat w bran\u017cy detalicznej, kt\u00f3re nadal nie maj\u0105 sklepu internetowego, z roku na rok trac\u0105c udzia\u0142y w rynku oraz inicjatyw\u0119. \u2013 Firmy te to cz\u0119sto biznesy rodzinne, w kt\u00f3rych tradycyjny model sprzeda\u017cy i filozofia oparta na du\u017cej sieci sklep\u00f3w stacjonarnych kultywowane s\u0105 od 20-30 lat. Ich w\u0142a\u015bciciele, cz\u0119sto osoby w \u015brednim wieku lub starsze, nie rozumiej\u0105 zmieniaj\u0105cej si\u0119 rzeczywisto\u015bci, nowych przyzwyczaje\u0144 konsumenckich i obs\u0142ugi klienta poprzez r\u00f3\u017cne kana\u0142y \u2013 m\u00f3wi Ma\u0142gorzata Anisimowicz, prezes PMR Restrukturyzacje SA.\u2013 W\u00a0efekcie firmy o olbrzymich tradycjach i dorobku, cz\u0119sto innowacyjnym na rynku, staj\u0105 w obliczu bankructwa ze wzgl\u0119du na zap\u00f3\u017anienia technologiczne i brak ch\u0119ci do inwestowania w sprzeda\u017c online \u2013 dodaje Ma\u0142gorzata Anisimowicz. Materia\u0142 ukaza\u0142 si\u0119 w serwisie brief.pl: dnia 4 maja 2018: \u00bb E-commerce albo bankructwo<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"ppma_author":[30],"class_list":["post-5837","post","type-post","status-publish","format-standard","hentry","category-blog"],"authors":[{"term_id":30,"user_id":12,"is_guest":0,"slug":"teampmr-restructuring-pl","display_name":"Zesp\u00f3\u0142 PMR","avatar_url":{"url":"https:\/\/pmrsa.pl\/wp-content\/uploads\/2024\/10\/logo2-e1729926426335.png","url2x":"https:\/\/pmrsa.pl\/wp-content\/uploads\/2024\/10\/logo2-e1729926426335.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/posts\/5837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/comments?post=5837"}],"version-history":[{"count":0,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/posts\/5837\/revisions"}],"wp:attachment":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/media?parent=5837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/categories?post=5837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/tags?post=5837"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/ppma_author?post=5837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}