{"id":5914,"date":"2021-01-06T23:00:00","date_gmt":"2021-01-06T22:00:00","guid":{"rendered":"http:\/\/pmr-restrukturyzacje.local\/pmr\/grudzien-fatalny-dla-sprzedawcow\/"},"modified":"2021-01-06T23:00:00","modified_gmt":"2021-01-06T22:00:00","slug":"december-is-a-bad-month-for-sellers","status":"publish","type":"post","link":"https:\/\/pmrsa.pl\/en\/december-is-a-bad-month-for-sellers\/","title":{"rendered":"December disastrous for retailers"},"content":{"rendered":"

Despite shops opening at the height of the festive season, centre traffic in December fell by 40 per cent year-on-year. It could hardly be a worse summary of an already difficult year.<\/p>\n

The results of the ShopperTrak Index Poland survey show that, despite shopping centres having been open since the last weekend in November, the festive season has fared poorly in terms of customer numbers. In November, the drop in visitor numbers as a result of the lockdown was 55.8 per cent, but in December, despite the peak of the festive season, it still exceeded 40 per cent.<\/p>\n

- In the last week before Christmas, when traffic was customarily highest, attendance was 35.9 per cent lower than a year ago. In the case of large centres, the decrease exceeded 40 per cent. - says Anna Szmeja, president of the Retail Institute.<\/p>\n

- It is difficult to predict how the situation will look in January, although it is already clear that there is nothing to count on for any sales records. Since September, we have been observing a drop in the number of customers at a similar level of 30 per cent. The beginning of the year usually meant less traffic and lower turnover,\" he adds.<\/p>\n

GALLERIES IN TROUBLE<\/p>\n

Worst of all is the situation of the large galleries, where customer visits have fallen by more than 40 per cent. - The unit results of individual 2020 companies show that we as an industry have been set back several years - differently for different product groups. Entrepreneurs who do not sell online and are deprived of support from the shield, despite the government forcing them to cease operations, are in a particularly dramatic situation, says Zofia Morbiato, director general of the Association of Polish Trade and Service Employers.<\/p>\n

Data from the Polish Council of Shopping Centres shows that visitation in December 2020 was around 30 per cent lower than a year ago. Depending on the day of the week and the size of the facility, it was down by up to 40 per cent compared to 2019. The highest number of customers visited shopping centres in the first week of December - this was also the first week in which the malls were fully open after the November lockdown. The so-called footfall then amounted to 76 per cent of last year's, and in the following weeks, footfall fell steadily to around 70 per cent compared to the corresponding weeks in 2019.<\/p>\n

Ma\u0142gorzata Anisimowicz \u2013 qualified restructuring advisor and president PMR Restructuring Management Board<\/a> provided a commentary to a publication on the Forsal.pl website devoted to socio-economic issues.<\/p>\n

The article appeared in the daily newspaper Rzeczpospolita<\/b>:on 7 January 2021. We invite you to read the full version:December disastrous for retailers<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Mimo otwarcia sklep\u00f3w w szczycie sezonu \u015bwi\u0105tecznego ruch w centrach w grudniu spad\u0142 w uj\u0119ciu rocznym o 40 proc. Trudno o gorsze podsumowanie i tak trudnego roku. Wyniki badania ShopperTrak Index Polska pokazuj\u0105, \u017ce mimo otwarcia centr\u00f3w handlowych od ostatniego weekendu listopada sezon \u015bwi\u0105teczny pod wzgl\u0119dem liczby klient\u00f3w wypad\u0142 blado. W listopadzie spadek liczby go\u015bci w efekcie lockdownu wynosi\u0142 55,8 proc., ale w grudniu mimo szczytu sezonu \u015bwi\u0105tecznego nadal przekracza\u0142 40 proc. \u2013 W ostatnim tygodniu przed \u015bwi\u0119tami, kiedy zwyczajowo ruch by\u0142 najwi\u0119kszy, frekwencja by\u0142a o 35,9 proc. ni\u017csza ni\u017c rok temu. W przypadku du\u017cych centr\u00f3w spadek przekroczy\u0142 40 proc. \u2013 m\u00f3wi Anna Szmeja, prezes Retail Institute. \u2013 Trudno przewidzie\u0107, jak b\u0119dzie wygl\u0105da\u0107 sytuacja w styczniu, cho\u0107 wiadomo ju\u017c dzisiaj, \u017ce na \u017cadne rekordy sprzeda\u017cowe nie ma co liczy\u0107. Od wrze\u015bnia obserwujemy spadek liczby klient\u00f3w na zbli\u017conym poziomie 30 proc. Pocz\u0105tek roku oznacza\u0142 zwykle mniejszy ruch i ni\u017csze obroty \u2013 dodaje. GALERIE W TARAPATACH Najgorsza jest sytuacja du\u017cych galerii, gdzie liczba wizyt klient\u00f3w spad\u0142a ponad 40 proc. \u2013 Wyniki jednostkowe poszczeg\u00f3lnych firm z 2020 wskazuj\u0105 na cofni\u0119cie nas jako bran\u017cy kilka lat wstecz \u2013 r\u00f3\u017cnie dla r\u00f3\u017cnych grup produktowych. W szczeg\u00f3lnie dramatycznej sytuacji s\u0105 przedsi\u0119biorcy, kt\u00f3rzy nie prowadz\u0105 sprzeda\u017cy online, a pozbawieni s\u0105 wsparcia z tarczy, mimo \u017ce rz\u0105d zmusi\u0142 ich do zaprzestania dzia\u0142alno\u015bci \u2013 m\u00f3wi Zofia Morbiato, dyrektor generalna Zwi\u0105zku Polskich Pracodawc\u00f3w Handlu i Us\u0142ug. Z danych Polskiej Rady Centr\u00f3w Handlowych wynika, \u017ce odwiedzalno\u015b\u0107 w grudniu 2020 r. by\u0142a o oko\u0142o 30 proc. ni\u017csza ni\u017c przed rokiem. W zale\u017cno\u015bci od dnia tygodnia i wielko\u015bci obiektu spada\u0142a nawet o 40 proc. w por\u00f3wnaniu z 2019 r. Najwi\u0119cej klient\u00f3w odwiedzi\u0142o centra handlowe w pierwszym tygodniu grudnia \u2013 by\u0142 to tak\u017ce pierwszy tydzie\u0144 w pe\u0142ni otwartych galerii po listopadowym lockdownie. Tzw. footfall wyni\u00f3s\u0142 w\u00f3wczas 76 proc. ubieg\u0142orocznego, a w kolejnych tygodniach odwiedzalno\u015b\u0107 systematycznie spada\u0142a, osi\u0105gaj\u0105c warto\u015b\u0107 ok. 70 proc. w por\u00f3wnaniu z analogicznymi tygodniami 2019 r. Ma\u0142gorzata Anisimowicz – kwalifikowany doradca restrukturyzacyjny i prezes zarz\u0105du PMR Restrukturyzacje udzieli\u0142a komentarza do publikacji w serwisie Forsal.pl po\u015bwi\u0119conemu tematyce spo\u0142eczno – ekonomicznej. Artyku\u0142 ukaza\u0142 si\u0119 w dzienniku Rzeczpospolita:dnia 7 stycznia 2021r. Zapraszamy do zapoznania si\u0119 z jego pe\u0142n\u0105 wersj\u0105:Grudzie\u0144 fatalny dla sprzedawc\u00f3w<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"ppma_author":[30],"class_list":["post-5914","post","type-post","status-publish","format-standard","hentry","category-blog"],"authors":[{"term_id":30,"user_id":12,"is_guest":0,"slug":"teampmr-restructuring-pl","display_name":"Zesp\u00f3\u0142 PMR","avatar_url":{"url":"https:\/\/pmrsa.pl\/wp-content\/uploads\/2024\/10\/logo2-e1729926426335.png","url2x":"https:\/\/pmrsa.pl\/wp-content\/uploads\/2024\/10\/logo2-e1729926426335.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/posts\/5914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/comments?post=5914"}],"version-history":[{"count":0,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/posts\/5914\/revisions"}],"wp:attachment":[{"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/media?parent=5914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/categories?post=5914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/tags?post=5914"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/pmrsa.pl\/en\/wp-json\/wp\/v2\/ppma_author?post=5914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}