{"id":5785,"date":"2016-11-26T14:00:00","date_gmt":"2016-11-26T13:00:00","guid":{"rendered":"http:\/\/pmr-restrukturyzacje.local\/pmr\/ponad-60-firm-widzi-potrzebe-bardziej-efektywnego-ksztaltowania-cen-swoich-produktow\/"},"modified":"2025-01-25T17:32:44","modified_gmt":"2025-01-25T17:32:44","slug":"%d0%bf%d0%be%d0%bd%d0%b0%d0%b4-60-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d1%96%d0%b9-%d0%b1%d0%b0%d1%87%d0%b0%d1%82%d1%8c-%d0%bd%d0%b5%d0%be%d0%b1%d1%85%d1%96%d0%b4%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d0%b1","status":"publish","type":"post","link":"https:\/\/pmrsa.pl\/uk\/%d0%bf%d0%be%d0%bd%d0%b0%d0%b4-60-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d1%96%d0%b9-%d0%b1%d0%b0%d1%87%d0%b0%d1%82%d1%8c-%d0%bd%d0%b5%d0%be%d0%b1%d1%85%d1%96%d0%b4%d0%bd%d1%96%d1%81%d1%82%d1%8c-%d0%b1\/","title":{"rendered":"\u041f\u043e\u043d\u0430\u0434 60% \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0431\u0430\u0447\u0430\u0442\u044c \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0456\u0441\u0442\u044c \u0431\u0456\u043b\u044c\u0448 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0446\u0456\u043d\u043e\u0443\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u0430 \u0441\u0432\u043e\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u044e"},"content":{"rendered":"

\u041f\u043e\u043d\u0430\u0434 60% \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u043c\u043e\u0436\u0443\u0442\u044c \u0437\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438 \u0441\u0432\u043e\u0457 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0438 \u0449\u043e\u043d\u0430\u0439\u043c\u0435\u043d\u0448\u0435 \u043d\u0430 5% \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u0431\u0456\u043b\u044c\u0448 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u043c\u0443 \u0446\u0456\u043d\u043e\u0443\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044e. \u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u043d\u043e\u0432\u0438\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0439, \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u0434\u0430\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0456 \u0446\u0456\u043d\u043e\u0443\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0441\u0443\u0431\u2019\u0454\u043a\u0442\u0438\u0432\u043d\u043e\u0457 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0456 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0443 \u0454 \u0432\u0435\u043b\u0438\u0447\u0435\u0437\u043d\u043e\u044e \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044e \u0434\u043b\u044f \u0431\u0430\u0433\u0430\u0442\u044c\u043e\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439. \u041a\u043e\u043c\u043f\u0430\u043d\u0456\u0457, \u044f\u043a\u0456 \u0440\u043e\u0437\u0443\u043c\u0456\u044e\u0442\u044c \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u0441\u0432\u043e\u0457\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432, \u0430 \u043f\u043e\u0442\u0456\u043c \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u044e\u0442\u044c \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0456 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0456\u0457 \u0432 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u0446\u0456 \u0434\u0430\u043d\u0438\u0445 \u0456 \u0446\u0456\u043d\u043e\u0443\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u0456, \u0441\u0442\u0430\u043d\u0443\u0442\u044c \u043b\u0456\u0434\u0435\u0440\u0430\u043c\u0438 \u0443 \u0441\u0432\u043e\u0457\u0439 \u0433\u0430\u043b\u0443\u0437\u0456.<\/p>\n

\u041e\u0441\u0442\u0430\u043d\u043d\u0456 \u0440\u043e\u043a\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u043e\u0433\u043e \u0441\u043f\u0430\u0434\u0443 \u0432 \u0404\u0432\u0440\u043e\u043f\u0456 \u043d\u0435\u043e\u0434\u043d\u043e\u0440\u0430\u0437\u043e\u0432\u043e \u0437\u043c\u0443\u0448\u0443\u0432\u0430\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0431\u043e\u0440\u043e\u0442\u0438\u0441\u044f \u0437\u0430 \u0447\u0430\u0441\u0442\u043a\u0438 \u0440\u0438\u043d\u043a\u0443 \u043c\u0435\u0442\u0430 \u0437\u043d\u0438\u0436\u0435\u043d\u043d\u044f \u0446\u0456\u043d<\/a> \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432. KPMG \u043f\u0440\u043e\u0432\u0435\u043b\u0430 \u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0438\u0449\u043e\u0433\u043e \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u0430 \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u044c\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u0438\u0442\u0438, \u044f\u043a \u0437\u043c\u0456\u043d\u0438\u0432\u0441\u044f \u043f\u0456\u0434\u0445\u0456\u0434 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439<\/a> \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438 \u0446\u0456\u043d\u0438 \u043d\u0430 \u0441\u0432\u043e\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u044e.<\/p>\n

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\n\u0417 \u043e\u0434\u043d\u043e\u0433\u043e \u0431\u043e\u043a\u0443, \u0434\u0435\u043a\u043b\u0430\u0440\u0430\u0446\u0456\u0457 \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0456\u0432 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u043f\u043e\u043a\u0430\u0437\u0443\u044e\u0442\u044c, \u0449\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 87% \u043c\u0430\u044e\u0442\u044c \u0447\u0456\u0442\u043a\u043e \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e, \u043d\u0430 \u044f\u043a\u0456\u0439 \u0432\u043e\u043d\u0438 \u0431\u0443\u0434\u0443\u044e\u0442\u044c \u0441\u0432\u043e\u044e \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0443 \u0441\u0444\u0435\u0440\u0456 \u0446\u0456\u043d\u043e\u0443\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u044e. \u0417 \u0456\u043d\u0448\u043e\u0433\u043e \u0431\u043e\u043a\u0443, \u0434\u043b\u044f \u043a\u0435\u0440\u0456\u0432\u043d\u0438\u0446\u0442\u0432\u0430 \u0446\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0446\u0435 \u043d\u0435 \u0437\u0430\u0432\u0436\u0434\u0438 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u043e - \u0445\u043e\u0447\u0430 92% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0456\u0432 \u043d\u0430 \u0440\u0456\u0432\u043d\u0456 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0443 \u0440\u043e\u0437\u0443\u043c\u0456\u044e\u0442\u044c \u0441\u0432\u043e\u044e \u0446\u0456\u043d\u043e\u0432\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e, \u043d\u0430 \u0440\u0456\u0432\u043d\u0456 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0456\u0432 \u0437 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0446\u0435\u0439 \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a \u043f\u0430\u0434\u0430\u0454 \u0434\u043e 82%.<\/p>\n

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\n<\/b>
\n24 \u043b\u0438\u0441\u0442\u043e\u043f\u0430\u0434\u0430 2016 \u0440\u043e\u043a\u0443:
\n\u00bb \u0411\u0456\u043b\u044c\u0448\u0435 601 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 TP3T \u0431\u0430\u0447\u0430\u0442\u044c \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0456\u0441\u0442\u044c \u0431\u0456\u043b\u044c\u0448 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0446\u0456\u043d \u043d\u0430 \u0441\u0432\u043e\u0457 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Ponad 60% przedsi\u0119biorstw mo\u017ce zwi\u0119kszy\u0107 swoje zyski o co najmniej 5% dzi\u0119ki bardziej efektywnemu kszta\u0142towaniu cen produkt\u00f3w (ang. pricing). U\u017cycie nowych technologii, analityka danych klient\u00f3w i kszta\u0142towanie ceny na podstawie subiektywnej warto\u015bci produktu to ogromna szansa dla wielu firm. Przedsi\u0119biorstwa, kt\u00f3re zrozumiej\u0105 warto\u015b\u0107 swoich produkt\u00f3w, a nast\u0119pnie rozwin\u0105 odpowiednie kompetencje w zakresie analityki danych i pricingu, stan\u0105 si\u0119 liderami swojej bran\u017cy. Ubieg\u0142e lata spowolnienia gospodarczego w Europie wielokrotnie zmusza\u0142y przedsi\u0119biorstwa do \u017cmudnej walki o udzia\u0142y rynkowe i sta\u0142ej obni\u017cki cen celem zwi\u0119kszania sprzeda\u017cy. KPMG przeprowadzi\u0142o badanie w\u015br\u00f3d kierownictwa wy\u017cszego szczebla przedsi\u0119biorstw w Wielkiej Brytanii, aby sprawdzi\u0107 jak zmieni\u0142o si\u0119 podej\u015bcie firm do kszta\u0142towania cen swoich produkt\u00f3w. Strategia pricingu wa\u017cnym punktem agendy zarz\u0105d\u00f3w Z jednej strony, z deklaracji respondent\u00f3w na rynku wynika, \u017ce 87% firm posiada jednoznacznie okre\u015blon\u0105 strategi\u0119, na kt\u00f3rej opiera swoje dzia\u0142ania w zakresie pricingu produkt\u00f3w. Z drugiej, nie zawsze jest ona jasna dla cz\u0142onk\u00f3w kierownictwa tych firm \u2013 cho\u0107 92% respondent\u00f3w na poziomie zarz\u0105d\u00f3w rozumie swoj\u0105 strategi\u0119 cenow\u0105, to na poziomie dyrektor\u00f3w sprzeda\u017cy odsetek ten spada ju\u017c do 82%. Materia\u0142 ukaza\u0142 si\u0119 w serwisie: dnia 24 listopada 2016: \u00bb Ponad 60% firm widzi potrzeb\u0119 bardziej efektywnego kszta\u0142towania cen swoich produkt\u00f3w<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"ppma_author":[30],"class_list":["post-5785","post","type-post","status-publish","format-standard","hentry","category-blog"],"authors":[{"term_id":30,"user_id":12,"is_guest":0,"slug":"zespolpmr-%d0%bf%d0%b5%d1%80%d0%b5%d0%b1%d1%83%d0%b4%d0%be%d0%b2%d0%b0-pl","display_name":"Zesp\u00f3\u0142 PMR","avatar_url":{"url":"https:\/\/pmrsa.pl\/wp-content\/uploads\/2024\/10\/logo2-e1729926426335.png","url2x":"https:\/\/pmrsa.pl\/wp-content\/uploads\/2024\/10\/logo2-e1729926426335.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/pmrsa.pl\/uk\/wp-json\/wp\/v2\/posts\/5785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pmrsa.pl\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pmrsa.pl\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pmrsa.pl\/uk\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/pmrsa.pl\/uk\/wp-json\/wp\/v2\/comments?post=5785"}],"version-history":[{"count":0,"href":"https:\/\/pmrsa.pl\/uk\/wp-json\/wp\/v2\/posts\/5785\/revisions"}],"wp:attachment":[{"href":"https:\/\/pmrsa.pl\/uk\/wp-json\/wp\/v2\/media?parent=5785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pmrsa.pl\/uk\/wp-json\/wp\/v2\/categories?post=5785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pmrsa.pl\/uk\/wp-json\/wp\/v2\/tags?post=5785"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/pmrsa.pl\/uk\/wp-json\/wp\/v2\/ppma_author?post=5785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}